Reading the Signals: From Data to Insight
Before a trend goes mainstream, watch search spikes, saves-to-shares ratios, pre-orders, beta waitlists, and community-built moodboards. These leading indicators surface momentum earlier than headlines, letting you prototype while competitors are still debating relevance.
Reading the Signals: From Data to Insight
Trends germinate in micro-communities on Discord, TikTok subcultures, Letterboxd lists, and artist forums. Observe language, in-jokes, and remix behavior. Ask thoughtful questions, credit creators, and invite collaboration to turn listening into long-term, trust-based insight.